The casting call is being hosted on MySpace, a social media platform known for its early popularity among music artists and fans. FOX-TV and the executive producers of "Glee" have partnered with MySpace to provide aspiring actors and singers the chance to audition for the show's second season.
Zhejiang Shineway Industry Limited's decision to invest in the entertainment industry may seem surprising at first, but the company has a history of diversifying its business interests. Founded in 2000, the company has grown to become one of the leading high-pressure valve manufacturers in China, with three factories dedicated to producing ball valves, foundry products, and balls.
The company's foray into entertainment highlights the increasing opportunities for Chinese companies to expand their business interests beyond traditional industries. With the Chinese government actively encouraging the development of new industries, the country's emerging private sector is rapidly diversifying into new fields like entertainment and media.
For Zhejiang Shineway Industry Limited, investing in the "Glee" open casting call is a strategic move that will help the company position itself as a leader in the entertainment industry. By backing a popular TV show, the company is aiming to generate brand awareness and connect with a wider audience.
The "Glee" open casting call on MySpace is open to anyone aged 16 years or older who is legally eligible to work in the United States. In addition to actors and singers, the show's producers are also seeking dancers and musicians to join the cast.
Aspiring performers can submit their auditions through MySpace, which also features a range of resources and tips to help contestants prepare for their submissions. The open casting call is set to run until April 26, giving talented performers from across the country plenty of time to submit their entries.
The move by Zhejiang Shineway Industry Limited into the entertainment industry is part of a larger trend among Chinese companies. As the country continues to evolve from a manufacturing-based economy to a more service-oriented one, there are increasing opportunities for businesses to diversify their interests and invest in new industries.
For Zhejiang Shineway Industry Limited, the investment in the "Glee" open casting call is just the beginning of its foray into the entertainment industry. The company is reportedly exploring a range of other opportunities in the sector, including investments in movies, TV shows, and music.
As the Chinese private sector continues to grow and diversify, we can expect to see more companies exploring new industries and markets. With the country's economy poised for continued growth, the opportunities for expansion and innovation are endless.